Ashley Madison

OVERVIEW

Ashley Madison is one of the most popular adult dating services around. It started in 2001 as a website targeting people who were married or in relationships and looking to have a discreet affair. While Ashley Madison has remained a platform for those seeking to engage in discreet extramarital affairs, they have also expanded to serve a wider audience.

They now cater to a wider audience to include people that are interested in a variety of different types of relationships including monogamous, polyamorous, and open relationships. Expanding their target audience has allowed Ashley Madison to grow rapidly and their large user base consists of people from all around the world.

A unique aspect of the Ashley Madison app and website is their focus on privacy and discretion. In 2015 the company experienced a publicized security breech that led to a revamp and many improvements to alleviate security concerns and provide the assurance of their members’ privacy.

Sign Up
4 OUT OF 5
User Base
5 OUT OF 5
Quality of profiles
3.5 OUT OF 5
UX/Ease of use
5 OUT OF 5
Dollar value
4.5 OUT OF 5
overall rating
4.4 OUT OF 5
Pros
  • Large worldwide active user base
  • Quick and easy sign up
  • Niche attraction for discreet affairs
  • Full free use for women seeking men
  • Lots of free features
Cons
  • Lots of advertisements for non-premium services
  • Focus on anonymity can slow down connecting process
Member Structure
Members: Over 60 million worldwide
New members: Over 2 million new members per month

18-24

Female
5%
Males
14%

25-34

Female
8%
Males
19%

35-44

Female
5%
Males
12%

45-54

Female
4%
Males
11%

55 & Up

Female
6%
Males
16%
Sign Up/Registration
 Ashley Madison has a straightforward sign up process that is easy and quick to complete. Sign up is completely free. It doesn’t require a lot of personal information, which is in-line with their focus on discretion and anonymity. Email is required and we suggest creating a separate free email account for your sign up. You will be required to indicate your relationship status as well as some general characteristic information.

-Sign up is free
-Basic info required (no name or address)
-Relationship status specification required
-Some info will be shown on profile
App
 The Ashley Madison App is available for free download on the Apple App Store and Google Play. Features are very similar to desktop access. The app is lite and will not occupy a lot of space are your mobile device.

When purchasing credits for premium service through the app payment will be processed through Apple or Google Play accounts.

The app icon is not overt and is easily hidden. The U/X of the Ashely Madison App is very simple and straightforward. The swipe feature makes it very easy to like other’s profiles and browse locally to meet up quickly.
Free Services
     -View and like members’ profiles
-Create favorites list
-Advance search filters
-Send winks to other members
Premium Services
   -Send virtual gifts to other members
-Boost profile visibility
-Open and receive emails
-Send personalized messages
-Initiate direct chats
Pricing/Payment
   Women seeking men can use all of Ashley Madison’s services and features for FREE. For all other members, Ashley Madison Credits are purchased through the app or website to be used for premium services. 

Payment Options
-Credit Card
-Debit Direct
-PayPal
-Major Brand Gift Cards can be traded for credits
Payment Discretion

-Billing/Invoices will not show as Ashley Madison. All receipts/statements will be billed discreetly.
Join Ashley Madison
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